Client: Hancock Foundation

Challenge: This client was a brand-new business that did not have a logo, branding, or website. They also don’t have a full-time comms person, so they wanted their website to be easy to manage and update.

Solution and Approach: For the Hancock Foundation, I created a thoughtful brand identity that embodies the organization’s commitment to cultural understanding, education, and inclusive dialogue. The deep blue color palette was chosen to evoke a sense of calm, trust, and openness, reinforcing the Foundation’s role as a safe space for honest conversations and personal growth. I designed a logo that reflects these values with simplicity and strength, providing a recognizable and meaningful visual anchor for the brand. Paired with clean, modern typography and a welcoming layout, the website delivers clarity and accessibility. Built on Squarespace, it’s also easy for the team to maintain and update, allowing them to focus on their mission without the need of technical expertise.

Timeframe: 2024

Technology Used: Squarespace, Illustrator, Photoshop

Key Deliverables: www.hancock-foundation.org, logo, brand guide, Heritage Fellowship branding