Hancock Advisors Branding & Web

Client: Hancock Advisors

Challenge: This client was launching a new business and needed foundational brand assets, including a logo, visual identity, and website. Without a dedicated communications team, they also required a website that would be simple to manage and update independently.

Solution and Approach: We developed a bold, confident brand identity grounded in professionalism and trust to reflect Hancock Advisors’ mission of empowering municipalities through knowledge and best practices. A strong typeface paired with a deep blue color palette communicates stability, reliability, and intelligence—values that align with the firm’s commitment to helping local governments deliver exceptional service. We built the website on Squarespace, providing a modern, clean design and an intuitive content management system, allowing the client to easily update and maintain their site without a full-time communications team.

Timeframe: 2024

Technology Used: Squarespace, Illustrator, Photoshop

Key Deliverables: www.hancockadv.com, logo and brand guide